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  2. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. Web standards - Wikipedia

    en.wikipedia.org/wiki/Web_standards

    Web standards are the formal, non-proprietary standards and other technical specifications that define and describe aspects of the World Wide Web.In recent years, the term has been more frequently associated with the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods.

  5. Sitemaps - Wikipedia

    en.wikipedia.org/wiki/Sitemaps

    As with all XML files, any data values (including URLs) must use entity escape codes for the characters ampersand (&), single quote ('), double quote ("), less than (<), and greater than (>). Best practice for optimising a sitemap index for search engine crawlability is to ensure the index refers only to sitemaps as opposed to other sitemap ...

  6. Wikipedia:Policies and guidelines - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Policies_and...

    Whether a policy or guideline is an accurate description of best practice is determined through consensus. On discussion pages and in edit summaries, shortcuts are often used to refer to policies and guidelines; for example, WP:NOR (no original research), WP:NPOV (neutral point of view) and WP:BLP (biographies of living persons).

  7. Canonical link element - Wikipedia

    en.wikipedia.org/wiki/Canonical_link_element

    According to Google, the canonical link element is not considered to be a directive, but rather a hint that the ranking algorithm will "honor strongly". [ 1 ] [ 9 ] While the canonical link element has its benefits, Matt Cutts , then the head of Google's webspam team, has said that the search engine prefers the use of 301 redirects .

  8. Clean URL - Wikipedia

    en.wikipedia.org/wiki/Clean_URL

    A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.

  9. Uniform Resource Name - Wikipedia

    en.wikipedia.org/wiki/Uniform_resource_name

    A Uniform Resource Name (URN) is a Uniform Resource Identifier (URI) that uses the urn scheme.URNs are globally unique persistent identifiers assigned within defined namespaces so they will be available for a long period of time, even after the resource which they identify ceases to exist or becomes unavailable. [1]