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2. ANZ (bank) - Wikipedia

   en.wikipedia.org/wiki/ANZ_(bank)

   The Australia and New Zealand Banking Group Limited, commonly known as ANZ Bank, is a multinational banking and financial services company headquartered in Melbourne, Victoria, Australia. It is Australia's second-largest bank by assets and fourth-largest bank by market capitalisation .

3. HBOS Marketing Campaign - Wikipedia

   en.wikipedia.org/wiki/HBOS_Marketing_Campaign

   The campaign was the brainchild of DLKW Founders and Creative Directors Malcolm Green and Gary Betts, who had previously found fame when they launched the Gary Lineker Walkers Crisps campaign. [1] Auditions were held and Halifax employee Howard Brown was selected by Green and Betts to spearhead the new advertising drive for the bank in 2000.

4. Consumer-generated advertising - Wikipedia

   en.wikipedia.org/wiki/Consumer-generated_advertising

   Whenever marketing decisions are the result of communing with the brand's audience to help drive the development of a campaign, they are engaging in "communal research." For example, Peter Jackson, in the making of The Lord of the Rings, reached out to loyal followers of the book to help weigh in on some major directorial decisions.

5. Priceless (advertising campaign) - Wikipedia

   en.wikipedia.org/wiki/Priceless_(advertising...

   The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...

6. Account planning - Wikipedia

   en.wikipedia.org/wiki/Account_planning

   Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...

7. Going For Gold: The 12 Best Summer Olympic Ad Campaigns Of ...

   www.aol.com/lifestyle/going-gold-12-best-summer...

   Seriously, before the 2024 Paris Olympics were even completed, ad sales estimates reached a record $1.25 billion in the U.S. alone, underscoring the growing value being placed on advertising ...