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Polly Flinders was a brand name of children's clothing, popular in the 1950s, 1960s, and 1970s, and known for their hand-smocking. [1] Polly Flinders was the brain child of Richard Baylis and Merritt Baylis, two brothers from Cincinnati who were stationed in Washington, D.C., during World War II.
A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time. [1] Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59 polyester, DuPont 420 nylon, and cotton.
The 1970s began with a continuation of the hippie look from the 1960s, giving a distinct ethnic flavor. [13] Popular early 1970s fashions for women included Tie dye shirts, Mexican 'peasant' blouses, [14] folk-embroidered Hungarian blouses, ponchos, capes, [15] and military surplus clothing. [16]
Sears, Roebuck and Co., commonly known as Sears (/ s ɪər z / SEERZ), [6] is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail-order catalog company migrating to opening retail locations in 1925, the first in Chicago. [7]
In 1980, Tiegs launched a signature line of clothing and accessories for Sears. The first retail venture by a supermodel, the Cheryl Tiegs collection neared $1 billion in sales by 1989. Tiegs was credited with helping the retail chain's 1980s turnaround, and once again appeared on the cover of Time, this time for a cover story titled "Sassy Sears".
The "Dolly Girl" was another archetype for young females in the 1960s. She emerged in the mid-1960s, and her defining characteristic is the iconic miniskirt. "Dolly Girls" also sported long hair, slightly teased, and childish-looking clothing. Clothes were worn tight fitting, sometimes even purchased from a children's section.