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Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
See for example the work of B. J. Fogg on computers as persuasive technologies; the concept of permission marketing as described by Seth Godin. Choice Architecture is also similar to the concept of "heuristics," or manipulation that changes outcomes without changing people's underlying preferences, described by political scientist William H ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic , dialectic , and rhetoric , argumentation theory includes the arts and sciences of civil debate, dialogue , conversation , and persuasion .
What is Maslow’s hierarchy of needs? We explain the commonly circulated concept with some examples of how it translates in the real world. ... We explain the commonly circulated concept with ...
In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...
Generalised hierarchy of effects sequence. The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that ...
The career anchor is a part of what one finds as they clarify their self-image surrounding one's (1) needs and motives, (2) talents, and (3) values, the anchor being set of needs, values, and talents that a person is least willing to give up when forced to make a choice.