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Within seven hours, the entire Aqua Velva stock was sold out, while plenty of Barbasol was still available. The reason for this was the high alcohol content of Aqua Velva; mixed with canned grapefruit juice, the aftershave tasted passable and ensured a “solid high” for the narrator's entire company. [8]
Hai Karate was a budget aftershave and cologne for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was reintroduced in the U.K., under official licence, in late 2014 and was reintroduced again in 2021.
Aftershave is a product applied to skin after shaving. Traditionally, it is an alcohol -based liquid (splash), but it can be a lotion , gel , or even a paste . It often contains an antiseptic agent such as denatured alcohol , stearate citrate or witch hazel to prevent infection of cuts, as well as to act as an astringent to reduce skin irritation.
The product was received well and therefore was followed by Old Spice for men in 1938. [4] The men's products included shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used for the brand's packaging. The original ships used on the packaging were the Grand Turk and the Friendship.
Bay rum is a type of cologne and aftershave lotion. [1] Other uses include as under-arm deodorant and as a fragrance for shaving soap, as well as a general astringent. 19th-century trade card, showing bay rum from St. Thomas.
In 2003, the advertising in the UK for the Pulse fragrance showed how it supposedly gave "geeky" men the confidence to woo women with dance. This was followed by Touch , Unlimited , [ 7 ] Clix , [ 8 ] and in 2007, Vice , [ 8 ] which was marketed on a theme of making "nice" women become "naughty".