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  2. Buffer (application) - Wikipedia

    en.wikipedia.org/wiki/Buffer_(application)

    Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

  3. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    LinkedIn today [when?] announced the creation of Business Manager. The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts, and business pages.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Social business model - Wikipedia

    en.wikipedia.org/wiki/Social_business_model

    Organizations that fully adopt the social business model will exhibit four key characteristics: [6] Connected – employees will be able to seamlessly engage one-on-one in real-time with other employees and individuals outside the organization (customers, prospects, partners, media, etc.) using a variety of communications methods including text chat, voice, file sharing, email, and video chat.

  6. Timeline of LinkedIn - Wikipedia

    en.wikipedia.org/wiki/Timeline_of_LinkedIn

    LinkedIn launches LinkedIn for Groups, a premium service aimed at power users like recruiters, analysts and researchers. [4] 2005: August: Product: LinkedIn launches a premium service, LinkedIn Business Accounts, which gives businesses access to more powerful search tools. [5] 2006: March: Company: LinkedIn achieves its first month of ...

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.

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