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Mattel resurrected the Construx name as Mega Construx in 2017 (see Mega Bloks). For a short time near the end of the Fisher Price run, a version targeted at younger children was released called Basix Construx. It used bright primary colors and did not contain the more complex pieces such as axles and pulleys.
Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [ 17 ]
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Dragons: Fire & Ice is a 2004 animated fantasy adventure film and the first of a two-part series based on the Mega Bloks toyline. The film was released directly to DVD in 2004, but also aired on Jetix in September 2005. [1] The story concerns two unlikely heroes, Prince Dev of the Norvagen and Princess Kyra of the Draigar.
After the sale of the company by Rosen, his father, and his brother Jeffrey Rosen to Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by Mattel in 2014. Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel. [1]
Kirkbi AG v. Ritvik Holdings Inc., [2] popularly known as the Lego Case, is a decision of the Supreme Court of Canada.The Court upheld the constitutionality of section 7(b) of the Trade-marks Act [3] which prohibits the use of confusing marks, as well, on a second issue it was held that the doctrine of functionality applied to unregistered trade-marks.
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In fact, Mega Bloks has cornered a significant portion of the building blocks market (especially with Dragons, their former flagship line), prompting Lego to make its fuss in the first place. It would also be helpful to mention how Mega Bloks deviates from lego, going for more realism in their Dragons and Pyrates sets and less complex construction.