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In media studies terminology, denotation is an example of the first level of analysis: what the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor. Here it is usually coupled with connotation which is the second level of analysis, being what the denotation represents.
To transmit information, both the addresser and the addressee must use the same code, whether in the literal sense, e.g. Morse Code or in the form of a language. The denotative meaning of a signifier is intended to communicate the objective semantic content of the represented thing.
To coin a word to refer to a thing, the community must agree on a simple meaning (a denotative meaning) within their language, but that word can transmit that meaning only within the language's grammatical structures and codes. Codes also represent the values of the culture, and are able to add new shades of connotation to every aspect of life.
Two aspects of meaning that may be given approximate analyses are the connotative relation and the denotative relation. The connotative relation is the relation between signs and their interpretant signs. The denotative relation is the relation between signs and objects. An arbitrary association exists between the signified and the signifier.
Example seven . The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection. Example one. The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents, Example two. The denotation is a brown cross.
An extensional definition gives meaning to a term by specifying its extension, that is, every object that falls under the definition of the term in question.. For example, an extensional definition of the term "nation of the world" might be given by listing all of the nations of the world, or by giving some other means of recognizing the members of the corresponding class.
Signifyin' (sometimes written "signifyin(g)") is a practice in African-American culture involving a verbal strategy of indirection that exploits the gap between the denotative and figurative meanings of words. A simple example would be insulting someone to show them affection. [1]
Saussure argued that the meaning of a sign "depends on its relation to other words within the system;" for example, to understand an individual word such as "tree," one must also understand the word "bush" and how the two relate to each other. [7] It is this difference from other signs that allows the possibility of a speech community.