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2. Purchase funnel - Wikipedia

   en.wikipedia.org/wiki/Purchase_funnel

   Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...

3. AIDA (marketing) - Wikipedia

   en.wikipedia.org/wiki/AIDA_(marketing)

   Moving from step to step, the total number of prospects diminishes. This phenomenon is sometimes described as a "purchase funnel". A relatively large number of potential purchasers become aware of a product or brand, and then a smaller subset becomes interested, with only a relatively small proportion moving through to the actual purchase.

4. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   The purchase funnel indicates that awareness is a necessary precondition for purchase. All hierarchical models indicate that brand awareness is a necessary precondition to brand attitude or brand liking, which serves to underscore the importance of creating high levels of awareness as early as possible in a product or brand life-cycle .

5. Funnel analysis - Wikipedia

   en.wikipedia.org/wiki/Funnel_analysis

   Using the funnel analytics process, it is then possible to tweak settings or features within the funnel in order to see what makes that number improve. Or when creating a marketing campaign, there is a chance to analyze how well the campaign is working by monitoring a funnel that brings users from the initial event all the way to purchasing a ...

6. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   In CPL campaigns, advertisers pay for an interested lead – i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touch-points – by building a newsletter list, community site, reward ...

7. Pinterest (PINS) Q4 2024 Earnings Call Transcript - AOL

   www.aol.com/pinterest-pins-q4-2024-earnings...

   Performance+ is a key advancement in our lower funnel ad product suite that utilizes AI to bring greater performance and better efficiency to our advertisers while automating much of the campaign ...