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Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
The company was a spin-off of X-Large, a men's streetwear company co-founded by Michael Diamond of the Beastie Boys. [33] The first X-Girl store was opened in Los Angeles in 1994. [34] Actress Chloë Sevigny served as a model for several pieces in the clothing line. [35] Also in 1993, Gordon formed the musical project Free Kitten with Julia ...
After years of merging tech and fashion for celeb brands, Iddris Sandu's new Spatial Labs store and streetwear line offers clothes that connect to the metaverse
In 2019 Von Dutch hired Ed Goldman as its general manager, and he started to create connections with Los Angeles' hip-hop community; rappers such as Travis Scott, Saweetie, and Megan Thee Stallion were soon seen wearing the brand on Instagram, and the company partnered with Young Thug in 2021 to create a line of streetwear. [22]
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Members of Run-DMC wearing Kangol bucket hats Accessories worn by Slick Rick, DMC, and Jam Master Jay displayed at the Rock and Roll Hall of Fame. During the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds became established and attached themselves to the emerging hip-hop scene.
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