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What is Societal Marketing Concept? The purpose of the societal marketing concept is also to satisfy the needs and requirements of customers before making any profit. But the emphasis of this concept is to make the company fulfill social responsibilities for a sustainable future in the long term.
The societal marketing concept adopts the position that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society's overall well-being.
The societal marketing concept has developed from the conflict between individual consumers’ short-term needs and society’s long-run well-being. This concept is also termed “the human concept,” “the intelligent consumption concept,” and the “ecological imperative concept.”
Societal marketing is a concept businesses use to create social and environmental value and economic resources. It considers society’s well-being, employees, and other stakeholders when making decisions.
The Societal Marketing Concept is about making marketing decisions that prioritize both consumer desires, the company’s needs, and society’s long-term welfare. Proposed by Philip Kotler, it emphasizes understanding target market needs and efficiently delivering satisfying solutions that enhance consumer and societal well-being.
By learning more about what this concept entails, you can improve your own marketing decisions to make them more impactful and beneficial to your customers and the world at large. Examples of societal marketing—advertising with a social justice bent—abound in today’s world.
By adopting a societal marketing approach, companies can build stronger relationships with customers, enhance their brand reputation, and drive positive change. The future of societal marketing lies in the hands of businesses that are willing to take a stand and make a difference.