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WeatherTech Digital Fit floor mat (right) compared to a 2009 Subaru Impreza WRX STI floor mat (left). MacNeil's design is intended to collect dirt better than standard mats. WeatherTech was founded in 1989 by current CEO David MacNeil, who did not appreciate the quality of vehicle floor mats as they did not well-contain dirt and were not easy ...
The 2024 IMSA SportsCar Championship (known for sponsorship reasons as the 2024 IMSA WeatherTech SportsCar Championship) was a motor racing championship, which was the 54th racing season sanctioned by the International Motor Sports Association and traces its lineage back to the 1971 IMSA GT Championship.
The IMSA SportsCar Championship, currently known as the IMSA WeatherTech SportsCar Championship under sponsorship, is a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is considered the pinnacle of sports car racing in North America, attracting top-tier ...
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This was also the ninth season of the IMSA SportsCar Championship since the merger between the American Le Mans Series and the Rolex Sports Car Series in 2014, and the seventh under the sponsorship of WeatherTech. The series began on January 27 for the 24 Hours of Daytona, and ended on October 1 with the Petit Le Mans after 12 races.
This effectively made participation in the Roar Before the 24 test mandatory for all teams planning to race in the 24 Hours of Daytona. [ 4 ] On December 17, 2020, IMSA announced an adjustment to the schedule due to the ongoing COVID-19 pandemic , shifting the "West Coast Swing" rounds at WeatherTech Raceway Laguna Seca and the Long Beach ...