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An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...
Gallup was the first polling organization to conduct accurate opinion polling for United States presidential elections. [1] [2] Gallup polling has often been accurate in predicting the outcome of presidential elections and the margin of victory for the winner. [3]
George Gallup's American Institute of Public Opinion achieved national recognition by correctly predicting the result to within 1.4%, using a much smaller sample size of just 50,000. [5] Gallup's final poll before the election predicted that Roosevelt would receive 55.7% of the popular vote and 481 electoral votes: the official tally saw ...
As I note in Lost in a Gallup, my book about polling failure in presidential elections, pre-election polls are central to how journalists, and Americans at large, understand the dynamics of ...
Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in ...
Douglas E. Schoen and Carly Cooperman are pollsters and partners with the public opinion company Schoen Cooperman Research based in New York. They are co-authors of the book, “America: Unite or Die.
Cantril, Hadley and Mildred Strunk, eds. Public Opinion, 1935–1946 Archived July 28, 2012, at the Wayback Machine, massive compilation of many public opinion polls from US, UK, Canada, Australia, and elsewhere. online; Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890–1960 (1987), the standard history
Louis Harris did polling for candidate John F. Kennedy in 1960, as head of Louis Harris & Associates, the company he had launched in 1956. Harris then began The Harris Poll in 1963, which is one of the longest-running surveys measuring U.S. public opinion, with a history of advising leaders with their poll results during times of change such as John F. Kennedy and Ronald Reagan.