Search results
Results From The WOW.Com Content Network
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Professional training in public relations, marketing, journalism, engineering, and so on, Personal ethics, Tolerance or ability to deal with uncertainty, Comfort level with conflict or dissonance, Comfort level with change, Ability to recognize potential and existing problems, Extent to which their perception of reality is open to innovation ...
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Main page; Contents; Current events; Random article; About Wikipedia; Contact us
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.
James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography