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Tenerife receives more than 5 million tourists every year; of the Сanary islands Tenerife is the most popular. [34] [129] Currently, the municipality of Adeje in the south of the island has the highest concentration of 5 star hotels in Europe [130] and also has what is considered the best luxury hotel in Spain according to World Travel Awards ...
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By nationalities that visit the Canary Islands, the destinations preferred by the British are Tenerife and Lanzarote, capturing 46.7% and 25% of their arrivals respectively; the Germans are distributed in a balanced way between Fuerteventura (29.8%), Gran Canaria (28.9%) and Tenerife (26.1%); Nordic people mostly choose Gran Canaria (58.7%) and Spaniards Tenerife (46%).
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
Playa de las Americas now (2021) is part of the contiguous touristic construction zone lining Tenerife's entire southwestern coast. The resort area features bars, nightclubs, restaurants, attractions, and beaches, most of which are man-made with imported sand from Africa due to the darkness of the native volcanic sand.
Among the islands, Tenerife has the largest number of tourists received annually, followed by Gran Canaria and Lanzarote. [13] The archipelago's principal tourist attraction is the Teide National Park (in Tenerife) where the highest mountain in Spain and third largest volcano in the world (Mount Teide), receives over 2.8 million visitors annually.