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2. Excellence theory - Wikipedia

   en.wikipedia.org/wiki/Excellence_theory

   The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]

3. Public relations - Wikipedia

   en.wikipedia.org/wiki/Public_relations

   "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...

4. Strategic communication - Wikipedia

   en.wikipedia.org/wiki/Strategic_communication

   Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.

5. Strategic planning - Wikipedia

   en.wikipedia.org/wiki/Strategic_planning

   For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management ...

6. Routledge - Wikipedia

   en.wikipedia.org/wiki/Routledge

   Routledge (/ ˈ r aʊ t l ɪ dʒ / ROWT-lij) [2] is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and social science.

7. Contingency theory of accommodation - Wikipedia

   en.wikipedia.org/wiki/Contingency_theory_of...

   Testing the contingency theory of accommodation in public relations. Public Relations Review, 25(2), 171–197. Hallahan, K. (2001). The dynamics of issues activation and response: An issues processes model. Journal of Public Relations Research, 13(1), 27–59. Murphy, P. (2000). Symmetry, contingency, complexity: Accommodating uncertainty in ...