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The affective component of attitudes refers to feelings or emotions linked to an attitude object. Affective responses influence attitudes in a number of ways. For example, many people are afraid or scared of spiders. So this negative affective response is likely to cause someone to have a negative attitude towards spiders. The behavioral ...
An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...
An example of a product with social-adjustive function would be a designer T-shirt, such as one with an embroidered horse or a couture-brand logo that communicates its worth to viewers. Attitudes serving a social-adjustive function promote the capability to connect with appropriate social group members or to impress attractive others.
Moving beyond just negative affective states, researchers wanted to test whether or not negative or positive affective states varied between high and low motivational intensity. To evaluate this theory, Harmon-Jones, Gable and Price created an experiment using appetitive picture priming and the Navon task, which would allow them to measure the ...
The factor of attitude accessibility is important when the accessibility of underlying affective and cognitive components of attitudes are aligned. For instance, when an attitude is assessed in a context where people primarily focus on its cognitive aspects, but the behaviour occurs in a situation where the affective components of the attitude ...
Skills in the affective domain describe the way people react emotionally and their ability to feel other living things' pain or joy. Affective objectives typically target the awareness and growth in attitudes, emotion, and feelings. There are five levels in the affective domain, moving through the lowest-order processes to the highest:
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
An affectional action (also known as an affectual, emotional, or affective action) is one of four major types of social action, as defined by Max Weber. [1] Unlike the other social actions, an affectional action is an action that occurs as a result of a person's state of feeling, sometimes regardless of the consequences that follow it.