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"The affective component refers to feelings or emotions linked to an attitude object". "The behavioral component refers to behaviors or experiences regarding an attitude object". [28] An influential model of attitude is the multi-component model, where attitudes are evaluations of an object that have affective (relating to moods and feelings ...
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Moving beyond just negative affective states, researchers wanted to test whether or not negative or positive affective states varied between high and low motivational intensity. To evaluate this theory, Harmon-Jones, Gable and Price created an experiment using appetitive picture priming and the Navon task, which would allow them to measure the ...
The factor of attitude accessibility is important when the accessibility of underlying affective and cognitive components of attitudes are aligned. For instance, when an attitude is assessed in a context where people primarily focus on its cognitive aspects, but the behaviour occurs in a situation where the affective components of the attitude ...
Model 1. The affect transfer hypothesis (ATH). ATH assumes the directly influence of Aad attitude on Ab (direct one-way causation). [5] ATH has been received the most attention in the research among four models, and it has been supported empirically in that direct positive linear relationship between Aad and Ab was found. [6] Model 2.
An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...
While the structural model of appraisal focuses on what one is evaluating, the process model of appraisal focuses on how one evaluates emotional stimuli. There are three main components to the process model of appraisal: perceptual stimuli, associative processing, and reasoning.
An example of a product with social-adjustive function would be a designer T-shirt, such as one with an embroidered horse or a couture-brand logo that communicates its worth to viewers. Attitudes serving a social-adjustive function promote the capability to connect with appropriate social group members or to impress attractive others.