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A junior department store in North America is a type of retailer that experienced growth from the late 1930s [1] through the 1960s, but is no longer common today, as retail moved increasingly towards discount stores like Walmart and Target, and big box off-price stores like Ross Dress For Less, Marshalls and TJ Maxx.
In 1970 (55 years ago) (), Edison Brothers Stores purchased the 5-7-9 chain, making it one of numerous clothing and shoe chains the company expanded nationwide. [2] In May 1999 (25 years ago) (), Edison Brothers, which had gone bankrupt and was being liquidated, sold the 5-7-9 stores to a newly formed subsidiary of A.I.J.J. Enterprises, Inc., owner of Rainbow Shops.
1912 advertisement for boy's clothing was titled "A Boyish Dress for a Real Boy". Before the 1940s, young boys and girls alike wore short dresses. [6] In the US, during the 1940s and 1950s, boys were dressed like their fathers, which meant shirts and trousers and the same colors that their fathers wore. [6]
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Rainbow Shops was founded in 1935 [2] in New York City by Irving Arthur Swarzman, [3] an Austrian native who was raised in Brooklyn. Swarzman chose the name “Rainbow” to reflect the vibrant and diverse range of affordable fashion options sold at the store.
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