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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Tradedoubler - Wikipedia

   en.wikipedia.org/wiki/Tradedoubler

   In 1999 the company was established in Sweden by Martin Lorentzon and Felix Hagnö as the first affiliate network which operates across Europe with the idea to offer performance-based affiliate marketing. Since 2005 Tradedoubler has been listed on NASDAQ Stockholm. [4] In 2016, Tradedoubler acquired the email marketing agency R-Advertising in ...

4. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

5. How to Create a Content Marketing Plan for Your Business - AOL

   www.aol.com/create-content-marketing-plan...

   Your business needs to find a way to gain a hearing somehow. And if you want help coming up with ideas, content marketing is the answer. Content marketing is a strategic marketing approach – a ...

6. Aberdeen Strategy and Research - Wikipedia

   en.wikipedia.org/wiki/Aberdeen_Strategy_and_Research

   Aberdeen has since been acquired by two different companies: Harte Hanks in September 2006 and later Halyard Capital in April 2015. [3] [4] The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for marketing and sales. [5] [6] [7]

7. Business.com - Wikipedia

   en.wikipedia.org/wiki/Business.com

   Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, [1] and display advertising. The site covers business industry news and trends for growth companies and the B2B community to ...