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Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Although much of nursing ethics can appear similar to medical ethics, there are some factors that differentiate it. Breier-Mackie [5] suggests that nurses' focus on care and nurture, rather than cure of illness, results in a distinctive ethics. Furthermore, nursing ethics emphasizes the ethics of everyday practice rather than moral dilemmas. [2]
Behavioral ethics is a field of social scientific research that seeks to understand how individuals behave when confronted with ethical dilemmas. [ 1 ] [ 2 ] It refers to behavior that is judged within the context of social situations and compared to generally accepted behavioral norms.
Assertive communication has positive effects on both the communicator and the receiver. Some positive effects include the communicator feeling connected to others, feeling in control of their lives, and can grow as individuals because they can address and solve issues as they arise and create a respectful environment for others. [10]
In response, design for behaviour change acknowledges this responsibility and seeks to put ethical behaviour and goals higher on the agenda. To this end, it seeks to enable consideration for the actions and services associated with any design, and the consequences of these actions, and to integrate this thinking into the design process.
Health psychology examines the reciprocal influences of biology, psychology, behavioral, and social factors on health and illness. One application of the biopsychosocial model within health and medicine relates to pain, such that several factors outside an individual's health may affect their perception of pain.