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Valence is an inferred criterion from instinctively generated emotions; it is the property specifying whether feelings/affects are positive, negative or neutral. [2] The existence of at least temporarily unspecified valence is an issue for psychological researchers who reject the existence of neutral emotions (e.g. surprise , sublimation). [ 2 ]
For example, when getting to know others, people tend to ask leading questions which seem biased towards confirming their assumptions about the person. However, this kind of confirmation bias has also been argued to be an example of social skill ; a way to establish a connection with the other person.
The dimension of valence ranges from highly positive to highly negative, whereas the dimension of arousal ranges from calming or soothing to exciting or agitating. [7] [8] The majority of studies to date have focused on the arousal dimension of emotion as the critical factor contributing to the emotional enhancement effect on memory. [9]
In a series of tasks, participants sort words or images representing a target concept such as race (white/black) and stimuli with known positive/negative valence into two categories (usually indicated by right or left location on a computer screen). Each category of concept words or images is paired with both positive and negative stimuli.
As valence issues are representative of a goal or quality, voters use valence issues to evaluate a political party’s effectiveness in producing this particular goal or quality. [ 1 ] The valence issue concept is a way of theorizing about how voters are motivated to vote for competing parties in an election . [ 2 ]
Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship.Peter A. Andersen, [who?] PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. [1]
For example, if objective ambivalence towards exercising was assessed using two separate 6-point scales, and a person indicated that his or her evaluation was slightly negative (e.g., 2 on a 6-point scale) and extremely positive (e.g., 6 on a 6-point scale), this person's ambivalence would be quantified by 2 times the lesser of these two ...
For example, viewing a positively valenced picture of a cute cat is associated with low motivational intensity because participants like it but are not intrinsically driven towards it. In contrast, viewing a positively valenced picture of a dessert is associated with high motivational intensity because participants want and desire it. [ 2 ]