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Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
Download as PDF; Printable version; In other projects ... [4] Honors and awards. She ... "Expectancy–value theory of achievement motivation". Contemporary ...
Situational crisis communication theory; Social comparison theory; Social constructionism; Social identity model of deindividuation effects; Social information processing (theory) Social network; Social objects; Social representation; Social support; Social Support Questionnaire; Social undermining; Source–message–channel–receiver model ...
The model is based on Tolman's and Lewin's expectancy-value theory, which presumes that people are motivated to learn if there is value in the knowledge presented (i.e. it fulfills personal needs) and if there is an optimistic expectation for success. [5] The model consists of four main areas: Attention, Relevance, Confidence, and Satisfaction.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
Download as PDF; Printable version; ... Communication theory (6 C, 114 P) D. ... Expectancy violations theory; Expectancy-value theory; L.
In Thompson's The Media and Modernity, he breaks down the term mass communication and questions whether it is applicable to today's current media environment. He firstly highlights the use of the word 'mass' and claims that most of the media today are not produced for the masses, rather they are produced for niche markets. [4] "
The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...