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For example, the Lifeguard Barbie playset includes a Barbie, an outfit with shoes, a lifeguard chair, a dolphin, and a life preserver, while the Spanish Teacher Barbie includes a Barbie, an outfit with shoes, flashcards, a Spanish quiz, an easel, a notebook, a key chain, and a hairbrush. [2]
For a time it was the second-largest toy store chain in the United States. Lionel ran into financial trouble during the early 1980s recession and filed for Chapter 11 bankruptcy in February 1982. After reducing itself in size to 55 stores, it emerged from bankruptcy in September 1985. A closing Lionel Playworld store in Chattanooga, Tennessee ...
As seen in "Barbie," Ken frequently takes a back seat to Barbie. The movie's tagline says it all: "She's everything. He's just Ken." For a brief, shining moment in the early 1990s, though, one Ken ...
The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves. The top shelf is typically unusable for typical grocery items and this sales gimmick was used by Deluxe Reading as a selling point to retail store owners. The large, electrically operated Crusader 101 toy car is an example of the marketing concept.
1990 Barbie Dreamhouse. Toward the end of the 20th century—more specifically, the '80s and '90s—Mattel began to produce dream houses that resemble the plastic pads we know and love today.
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After changing its name to Tween Brands in 2006 and shuttering or rebranding most locations a few years later, Blue Alliance acquired the name Limited Too and relaunched almost 200 stores in 2016.
Long before the Shani line debuted in stores, Mattel had already been making African American fashion dolls for 24 years, with their first black doll being the Colored Francie doll from 1967, and then Barbie's friends Christie and Julia (the latter being based on the hit TV series of the same name), released in 1968 and 1969 respectively.