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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
The Astron was unveiled in Tokyo on December 25, 1969, after ten years of research and development at Suwa Seikosha (currently named Seiko Epson), a manufacturing company of Seiko Group. Within one week 100 gold watches had been sold, at a retail price of 450,000 yen ( US$1,250 (equivalent to $10,386 in 2023)) each (at the time, equivalent to ...
In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
Rhythm Co., Ltd. (リズム株式会社, Rizumu Kabushiki-gaisha) (TYO: 7769), formerly Rhythm Watch until 2020) is a Japanese global corporate group based in Saitama, Japan. The company was founded in 1950 as a clock company and has since expanded globally as a manufacturer of watches, clocks, precision equipment, connectors and small displays.
Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.
Seiko, SII and Epson logos. Three companies share "Seiko" in their official names but have different corporate visual identities.. Seiko Group (セイコー・グループ, Seikō Gurūpu) was a Japanese corporate group consisting of three core companies Seiko Holdings Corp. (Seiko; f/k/a K. Hattori & Co., Hattori Seiko), Seiko Instruments Inc. (SII; f/k/a Daini Seikosha, Seiko Instruments ...