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Burger King introduced the Specialty Sandwich line under its Burger King and I promotional campaign developed by the J. Walter Thompson (JWT) agency. [36] [37] The advertisements featured customers and employees praising the new sandwiches accompanied with a brief description of the products being sold. [38]
The Original Chicken Sandwich, the primary product in the Specialty Sandwich line. The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult ...
As part of an operational overhaul he dubbed "Operation Phoenix", [notes 1] one of his first changes to the company's menu was to add the Burger King specialty sandwich line in 1979. This line—with many non-hamburger sandwiches, including chicken and fish—significantly expanded the breadth of the BK menu.
Burger King says it’s also bringing back BK Churro Fries, which made its debut in October, on Dec. 19 for a limited time, while supplies last. The chain’s returning treat features fried ...
The Chicken Sandwich War of 2021 continues to heat up with McDonald's and Burger King making announcements about menu additions.
On November 14, Burger King will debut a new menu item: the BK Italian Royal Crispy Chicken Sandwich. Per an email sent to The Takeout, this sandwich will feature “marinara sauce, melted ...
The chain's first major attempt was part of their Specialty Sandwich line that was introduced in 1979 was the Sirloin Steak Sandwich. After the failure of the Specialty Sandwich line, Burger King went on to introduce several other premium burgers made from a variety of meats.
However, starting this week, you can enjoy both on a fancy new burger from one of America's biggest fast-food chains.Burger King just launched a brand-new Candied Bacon Whopper at restaurants ...