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In June 1983, Alaska Airlines introduced their frequent-flyer program, Gold Coast Travel. In 1987, Alaska Airlines acquired Jet America Airlines, which offered a frequent-flyer program that awarded credit by flight segments (number of flights taken), compared to Gold Coast Travel, where members earned credit based on the mileage of flights taken. [1]
Alaska also forecast pretax margins of between 11% and 13% in 2027 and per-share earnings topping $10. In October, the company estimated 2024 earnings of between $3.50 and $4.50 a share, including ...
Hawaiian Airlines – HawaiianMiles (Partner programs: AAdvantage, [11] SkyPass, [8] Velocity [5]) Island Air – Island Miles; JetBlue – TrueBlue; Ravn Alaska – FlyAway Rewards (Partner programs: Mileage Plan [12]) Silver Airways – MileagePlus / TrueBlue (Partner programs: AAdvantage [11]) Southwest Airlines – Rapid Rewards; Spirit ...
Alaska Airlines' merger with Hawaiian Airlines gives it access to long-haul Airbus and Boeing planes. The airline is pressuring mainline competition in Seattle with new nonstops to Asia in 2025.
Horizon Air is an American regional airline headquartered in SeaTac, Washington, within the Seattle metropolitan area.It is a wholly-owned subsidiary of the Alaska Air Group and it is paid by fellow group member Alaska Airlines to staff, operate and maintain aircraft used on flights that are scheduled, marketed and sold by Alaska Airlines.
Alaska's first transcontinental route was to Washington, D.C. in 2001. Competition between Alaska Airlines and Delta Air Lines for control of Seattle resulted in a larger expansion in the 2010s. The acquisition of Virgin America by the Alaska Air Group added service to Dallas Love Field when the brands merged in early 2018.
The two airlines intend to operate a combined frequent-flyer program, with Alaska's Mileage Plan likely to replace HawaiianMiles unless the companies opt for an all-new program. [113] The proposed merger was approved by shareholders of Hawaiian Airlines in April 2024, following earlier approval from both Alaska Air Group and Hawaiian Holdings ...
Alaska Air Group was formed in 1985 as a holding company for Alaska Airlines, and a year later it acquired Horizon Air and Jet America Airlines. Jet America Airlines was merged into Alaska Airlines in 1987. [4] In 2011, Alaska Air Group replaced the AMR Corporation in the Dow Jones Transportation Average following AMR's filing for bankruptcy. [5]