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The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
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Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.
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Business Model Canvas; Developed by A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, the business model canvas [2] [60] is one of the most used frameworks for describing the elements of business models. OGSM; The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan ...
The Business Model Canvas is used to map in the major components and activities for a company starting out. The minimum viable product can be designed by using selected components of the Business Model Canvas: Customers Customers on the Business Model Canvas denote to whom a value proposition is considered for. [23]
The business model is based on the mantra, “No business plan survives first contact with customers.” [17] [18] The business plan is an operating document that existing companies write to execute known business models. [17] [18] However, for a startup, there are too many unknowns to develop a successful plan.
A target operating model can be a one-page document – the operating model Canvas is an example. [3] It can also be 10 pages or 100 pages. [4] If the document is more than 100 pages it becomes a manual rather than a model. Target operating models provide the vision for organisations undergoing change.