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Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
Yardley & Statham exhibited soap and perfume, including a soap called Old Brown Windsor, which was embossed with a picture of Windsor Castle and was one of their first production soaps. [ 10 ] In 1913, Yardley adopted Francis Wheatley 's Flowersellers painting, from his Cries of London series, as their new corporate logo.
Molton Brown is a British fragrance brand founded in 1971 by Caroline Burstein and Michael Collis. The brand was conferred with a Royal Warrant for the supply of toiletries by appointment of Her Majesty Queen Elizabeth II in 2012. [1] The brand is a member of the Walpole body for promoting, protecting and developing British luxury. [2]
Fragrance companies produce and sell fragrances and aroma chemicals. There are two broad areas of the fragrance business; fine fragrance (designer labels such as Chanel) and consumer fragrances used in personal care products such as soaps, deodorants and shampoos. They sell their products to perfume houses or producers of consumer goods.
Creed Fragrances is an Anglo-French multi-national niche perfume house, based in Paris. It is owned by the luxury group Kering and managed by its beauty division Kering Beauté. [1] The company was supposedly originally founded as a tailoring house in London, England in 1760 by James Henry Creed. [2]
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
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