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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in ...
Creativity, innovative ideas and new technology in advertising, digital media, production, design, package design, music & sound and branded entertainment United Kingdom: Creative Circle Awards: Creative Circle: Person or organisation that has had the greatest impact on advertising / Single best advertising creative idea United Kingdom: D&AD ...
"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. [1] [2] Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T." The ads were narrated by Tom Selleck. [1]
The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1] The ad was produced by PepsiCo’s in-house content creation team, Creators League Studio. [3]
Ads of The World – Clio's global ad archive. Muse by Clio – Clio's content platform. Muse is a news site and newsletter that covers "the best in creativity in advertising and beyond." Its coverage includes creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, and sports. The publication is claims to be ...
Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.