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Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.
Prior to creating her YouTube content, Sarian worked as a social media creator with cosmetics subscription service IPSY, [5] and as an employee for the brands Sephora and Urban Decay. [ 6 ] [ 7 ] She began her YouTube channel in 2013 as a traditional makeup channel, producing makeup tutorials and reviews.
[6] [10] His limited edition Holiday Brush accumulated a 12,000-person waiting list before release. [16] "The Wayne Goss Face Set" and "Eye Set", an extension of the brush line, were released in spring 2014. [17] The line was nominated for Best Makeup Brushes in the 2014 Readers' Choice Awards organised by beauty blog Temptalia. [18]
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN, [2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers [who?] promote its products. [1] [3] [non-primary source needed]