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Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories including the hypodermic needle model (or magic bullet theory) to more modern theories such as computer-mediated communication. [citation needed]
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]
Communication theorist Robert Craig sees the difference in the fact that models primarily represent communication while theories additionally explain it. [12] According to Frank Dance, there is no one fully comprehensive model of communication since each one highlights only certain aspects and distorts others.
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
The focus of communication studies developed further in the 20th century, eventually including means of communication such as mass communication, interpersonal communication, and oral interpretation. [13] When World War I ended, the interest in studying communication intensified. The methods of communication that had been used during the war ...
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The relationship between the media and the audience: This relationship is the key variable in this theory because it affects how people might use a mass medium. This relationship also varies across media systems.