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By mid-2009 the market had decreased to £712m as the UK's worst-ever recession took a grip. In July 2009 published research demonstrated that the top 10 promotional merchandise products were promotional pens, bags, clothing, plastic items, USB memory sticks, mugs, leather items, polyurethane conference folders, and umbrellas.
In April, One Hour of Girl Power, an official Spice Girls VHS documentary, was released; it sold almost 500,000 copies in the UK between April and June to become the best-selling pop video ever. [22] In early 1997, the Spice Girls signed a multimillion-dollar endorsement deal with PepsiCo to launch the soft drink company's Generation Next campaign.
For digital items or tickets: Downloading/Digital distribution: [36] The method often used for digital media products such as software, music, movies, or images. Printing out, provision of a code for, or e-mailing of such items as admission tickets and scrip (e.g., gift certificates and coupons). The tickets, codes, or coupons may be redeemed ...
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