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  2. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  3. SharePoint Dashboard - Wikipedia

    en.wikipedia.org/wiki/SharePoint_Dashboard

    SharePoint Dashboards certainly aggregate data stored in any edition of Microsoft SharePoint. SharePoint 2010, SharePoint Foundation, WSS, and MOSS are examples of widely implemented SharePoint editions that graphically display data stored in SharePoint document libraries and lists. The data may be configured in a variety of views and chart ...

  4. SharePoint - Wikipedia

    en.wikipedia.org/wiki/SharePoint

    SharePoint is a collection of enterprise content management and knowledge management tools developed by Microsoft.Launched in 2001, [8] it was initially bundled with Windows Server as Windows SharePoint Server, then renamed to Microsoft Office SharePoint Server, and then finally renamed to SharePoint.

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    By definition, the target audience is the intended audience for a given advertisement or message in a publication or broadcast medium, while the target market consists of all existing and potential consumers of a product, service or brand. [75]

  6. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...

  7. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Target rating points express the same concept, but with regard to a more narrowly defined target audience. [ 3 ] [ 4 ] GRPs are used predominantly as a measure of media with high potential exposures or impressions .

  8. Reach (advertising) - Wikipedia

    en.wikipedia.org/wiki/Reach_(advertising)

    Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure. Effective reach and reach are two different measurements for a target audience who receive a given message or ad.

  9. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...