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The word "swimsuit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched the Red Diving Girl swimwear brand. [41] The first annual bathing suit day at New York's Madison Square Garden in 1916 was a landmark. [42] The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the ...
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." [6] [7] [8] Réard quickly produced his own swimsuit design which was a string bikini consisting of four triangles made from only 30 square inches (194 cm 2) of fabric printed with a newspaper ...
However, the bikini was banned from the first Miss World contest, following the crowning of Miss Sweden. Some people declared the bikini to be morally "indecent". Even in Europe in 1950, there was an Italian magazine that declared that the bikini should be worn purely for the sunbathing purposes or on board boats. [42]
While the two-piece swimsuit as a design existed in classical antiquity, [6] the modern design first attracted public notice in Paris on July 5, 1946. [7]Operation Crossroads was a nuclear test series at the Bikini Atoll, and the inspiration for the naming of two French swimsuit designs at the time, including the bikini.
He was known for the early use of vinyl and plastic in clothing, and for his use of cutouts. He designed the first thong bathing suit, [2] unisex clothing, the first swimsuit without a built-in bra, [3] the minimalist, soft, transparent No Bra, and the topless monokini. He was a four-time recipient of the Coty American Fashion Critics Award.
In 1943, the US ordered the reduction of fabric in swimsuits by 10% due to wartime shortages, resulting in the first two piece swimsuits. Shortly afterwards the bikini was invented in Paris by Louis Reard (officially) or Jacques Heim (earlier, but slightly larger). Another modification was developed for breaststroke.
Miss America 2018, Cara Mund, participated in the swimsuit competition last year but is supporting the decision to end it. (Photo: Donald Kravitz/Getty Images for Dick Clark Productions)
The newspapers were full of news about it and Reard hoped for the same with his design, hence the name. [45] [46] Through the 1950s, it was thought proper for the lower part of the bikini to come up high enough to cover the navel. From the 1960s on, the bikini shrank in all directions until it sometimes covered little more than the nipples and ...