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GEICO has many well-known ad campaigns. In 2012 GEICO spent over US$1.1 billion in advertising, or 6.8% of its revenue. [16] All campaigns are made and produced by The Martin Agency in Richmond, Virginia. GEICO ads have featured several well-known mascots, including: Martin the GEICO Gecko is their most well-known spokesperson mascot.
The trend of using Mascots started with Gecko in 1999 when GEICO Insurance decided to break away from traditional insurance ads. Many other companies followed their lead, and now we have famous ...
The GEICO Cavemen are trademarked characters of the auto insurance company GEICO, used in a series of television advertisements that aired beginning in 2004. The campaign was created by Joe Lawson and Noel Ritter while working at The Martin Agency .
created by Walt Disney Productions; Scoopy is the mascot for the Sacramento Bee, Modesto Bee, and Fresno Bee newspapers; Gabby was the radio mascot for McClatchy's former radio stations and TeeVee was the television mascots of now CBS O&O KOVR-TV/Sacramento and Nexstar Media Group's NBC affiliate KMJ-TV (now KSEE-TV)/Fresno. Speedee: McDonald's ...
GECKO (31D: GEICO mascot) Fun fact: The GEICO GECKO's name is Martin. HISS (48D: Cat's warning) About the only thing that makes my cat, Willow, HISS is the presence of another cat or a dog in our ...
This is a list of mascots. A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, ...
Media in category "GEICO" This category contains only the following file. 0–9. File:2011 GEICO 400 logo.jpg
Articles relating to corporate mascots, these characters are typically known without even having to refer to the company or brand. This is an example of corporate branding, and soft selling a company.