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Text shaping is the process of converting text to glyph indices and positions as part of text rendering. [1] It is complementary to font rendering as part of the text rendering process; font rendering is used to generate the glyphs, and text shaping decides which glyphs to render and where they should be put on the image plane. [2]
Kinetic typography—the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech. Methods and use
Microtypography is a range of methods for improving the readability and appearance of text, especially justified text. The methods reduce the appearance of large interword spaces and create edges to the text that appear more even. Microtypography methods can also increase reading comprehension of text, reducing the cognitive load of reading.
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A glyph (/ ɡ l ɪ f / GLIF) is any kind of purposeful mark.In typography, a glyph is "the specific shape, design, or representation of a character". [1] It is a particular graphical representation, in a particular typeface, of an element of written language.
The spaces created between and around strokes are called counters (also known as counterforms). These negative forms help to define the proportion, density, and rhythm of letterforms. The counter is an integral element in Western typography, however this concept may not apply universally to non-Western typographic traditions.