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T-shirts were originally worn as undershirts, but are now worn frequently as the only piece of clothing on the top half of the body, other than possibly a brassiere or, rarely, a waistcoat . T-shirts have also become a medium for self-expression and advertising, with any imaginable combination of words, art and photographs on display. [10]
Promotional items (mugs, T-shirts, keychains, balls and more) are personalized on a huge level. Personalized children's storybooks—wherein the child becomes the protagonist, with the name and image of the child personalized—are extremely popular. Personalized CDs for children are also in the market.
On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
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No Fear T-shirts were very popular from the early-1990s to early-2000s. Boxer Manny Pacquiao used no fear clothing during training and for his matches. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports .
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