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In their theory, there are two different routes to persuasion in making decisions. The first route is known as the central route and this takes place when a person is thinking carefully about a situation, elaborating on the information they are given, and creating an argument. This route occurs when an individual's motivation and ability are high.
These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message. The peripheral route occurs when attitudes are formed without extensive thought, but more from mental shortcuts, credibility, and appearance cues. The route of ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
The dual process theory is often given an evolutionary rationale (in this basic sense, the theory is an example of evolutionary psychology). In pre-Darwinian thinking, such as Hume's 'Treatise of Human Nature' we find speculations about the origins of morality as deriving from natural phenomena common to all humans. For instance, he mentions ...
An example of this is the working memory model. This includes the central executive, phonologic loop, episodic buffer, visuospatial sketchpad, verbal information, long-term memory, and visual information. [2] The central executive is like the secretary of the brain. It decides what needs attention and how to respond.
Chemistry is often called the central science because of its role in connecting the physical sciences, [1] which include chemistry, with the life sciences, pharmaceutical sciences and applied sciences such as medicine and engineering. The nature of this relationship is one of the main topics in the philosophy of chemistry and in scientometrics.
Chemistry, not moral failing, accounts for the brain’s unwinding. In the laboratories that study drug addiction, researchers have found that the brain becomes conditioned by the repeated dopamine rush caused by heroin. “The brain is not designed to handle it,” said Dr. Ruben Baler, a scientist with the National Institute on Drug Abuse.
Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. [1] [2] Modern science is typically divided into two or three major branches: [3] the natural sciences (e.g., physics, chemistry, and biology), which study the physical world; and the social sciences (e.g., economics, psychology, and sociology), which ...