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Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street.In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin for 'watershield'. [3]
Trespass is a sportswear brand specialized in skiwear, waterproof jackets, fleeces, festival accessories, walking boots and camping gear. The company distributes its products in the wholesale market, through retail shops in Ireland, the UK and mainland Europe, and online. [1]
Production of rubberised coats soon spread across the UK. All kinds of coats were produced with rubberized material, including riding coats and coats supplied to the British Army, British railways, and UK police forces. Early coats had problems with poor smell, stiffness, and a tendency to melt in hot weather.
Men's clothing: Founded by Jeremy Hackett and Ashley Lloyd-Jennings from a stall on London's Portobello Road, with the first shop opening in Kings Road, Chelsea. Operates 13 shops in UK plus concessions, which is a total of 77 shops across 16 countries. Harrods
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Helly Hansen clothing developed a following among urban youth in the late 1990s, particularly in North England and with the hip hop culture in the US. [3] The brand developed a mass appeal and is now sold in sports shops, not only the hiking and specialized clothing shops of before.