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Changes is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep ...
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
1987–1989 Volkswagen Golf II 5-door (France) The Golf Mk2 was available as a 3- and 5-door hatchback. The 2-door and 4-door sedan variants of the Golf Mk2 were marketed under the Volkswagen Jetta name. No cabriolet version was developed from the Mk2; instead, the Mk1-based convertible continued to be produced, with minor changes.
The Volkswagen Golf (listen ⓘ) is a compact car/small family car produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various nameplates – including as the Volkswagen Rabbit in the United States and Canada (Mk1 and Mk5), and as the Volkswagen Caribe [1] in Mexico (Mk1).
Paula Hamilton (born 2 January 1961) is an English model. She is best known for her appearance in the 1987 Mk II Volkswagen Golf TV advert Changes . In 2006, she returned to public recognition as a judge on Britain's Next Top Model , for two cycles.
Two of the biggest stories of this year’s Formula 1 season have revolved new manufacturers entering the world championship for the 2026 season. Audi announced its entry, partnering with Sauber ...
In the 1980s, Volkswagen's sales in the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. Sales in the United States were 293,595 in 1980, but by 1984 they were down to 177,709. [36] The introduction of the second-generation Golf, GTI and Jetta models helped Volkswagen briefly in North America.
The Volkswagen Golf Mk1 is the first generation of a small family car manufactured and marketed by Volkswagen.It was noteworthy for signalling Volkswagen's shift of its major car lines from rear-wheel drive and rear-mounted air-cooled engines to front-wheel drive with front-mounted, water-cooled engines that were often transversely-mounted.