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The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy.McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management.Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.
Product planning (or product discovery) is the ongoing process of identifying and articulating market requirements that define a product's feature set. [1] It serves as the basis for decision-making about price, distribution and promotion.
The core of PLM (product lifecycle management) is the creation and central management of all product data and the technology used to access this information and knowledge. PLM as a discipline emerged from tools such as CAD , CAM and PDM , but can be viewed as the integration of these tools with methods, people and the processes through all ...
Product Information Management & Syndication, which stresses the need for capabilities to seamlessly disseminate product content through (online) sales channels. [5] Product experience management is a practice for a company to deliver customers an experience around its products or services throughout the customer lifecycle. [6]
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