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If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [8] or cause a company to adopt it for long term advertising and identity.
Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ...
It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993) 30 years of good times and great taste (1985, 30th anniversary) Make it Mac Tonight (1986, Mac Tonight advertising)
"Never Stop Improving." That's the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday.But "Never Stop Improving" is more than just a tag line for the $48.8 billion ...
The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: "Home of the Whopper" Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. "It takes two hands to handle a Whopper" "In the land of burgers, Whopper is king" (March 2000–August 2003)
Genius marketing. 80s. ... So far, the slogan hasn't received much positive feedback from company fans and consumers, as people have been finding it both confusing and unlikeable. Only time will tell.
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related to: extra advertising slogan sample for product