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As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.
Fabric softeners impart anti-static properties to fabrics, and thus prevent the build-up of electrostatic charges on synthetic fibers, which in turn eliminates fabric cling during handling and wearing, crackling noises, and dust attraction. Also, fabric softeners make fabrics easier to iron and help reduce wrinkles in garments.
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 [1] but was subsequently discontinued. [2] Scent beads under the brand Downy have been sold in China since December 2017. [3] Plans to rebrand Lenor as Downy in the UK were dropped in ...
According to the Journal of the American Academy of Dermatology, “Fabric softeners increase the touch of softness, prevent static cling, protect fabrics from abrasion and give garments a ...
Comfort was the first fabric softener to be launched in the UK in 1969. Today Comfort is a global brand, operating in Europe, Asia, Latin America and the Middle East. 1984 saw the launch of the first concentrated fabric softener for Comfort, which was three times more concentrated than regular fabric conditioner.
The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle , Sun, Surf , and Sunlight .