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Plan B Advertising is an independent, full-service, B Corp-certified [1] advertising, marketing and creative agency headquartered in Chicago's River North neighborhood. History [ edit ]
In 1981, San Jose & Associates (SJ&A) was established as a full-service agency focusing on the national Hispanic market. The agency was selected to handle advertising for Aeroperú, Allstate Insurance, Anheuser-Busch's regional promotions, Chanty Inc., and Deluxe Ice Cream Co. SJ&A employed "Universal Spanish" to address the linguistic regional diversity among Spanish-speaking audiences and ...
The 25-person firm was founded in 2002 and has worked for a long list of diverse clients including Bally Total Fitness, Moosehead Beer, Nike, The Evangelical Lutheran Church in America, [2] National PTA, National Geographic Channel and Chicago Bulls but arguably is best known for the highly successful launch of the Big Ten Network (BTN) in 2007.
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