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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Dial is an American brand of soap, body wash and hand sanitizer manufactured by Henkel North American Consumer Goods, the American subsidiary of Henkel AG & Co. KGaA. It was the world's first antibacterial soap.
[4] [5] In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation [6] and was combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Dial would discontinue the Purex Bleach product to focus on laundry detergents. In April 2004, The Dial Corporation was ...
In 1964, the company was sold to Purex Corporation for $5 million. [3] The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5]
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
Borateem, now manufactured by Dial Corporation, is a chlorine-free, color safe bleach powder but it has no borax content. Boraxo, also originally a 20 Mule Team product, was a borax-based powdered hand soap manufactured in the past by Pacific Coast Borax Company, then by US Borax via merger, and finally acquired by Dial. [2]
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Afterwards, Dial's former parent company was renamed Viad Corp, consisting of the service businesses. The Dial consumer business was reborn as the new Dial Corporation, relocating its corporate offices to Scottsdale, Arizona, adjacent to its long-time research and development facility. Under new CEO Malcolm Jozoff, a former P&G executive, the ...