Search results
Results From The WOW.Com Content Network
During the peak of the cola wars, as Coca-Cola saw its flagship product losing market share to Pepsi as well as to Diet Coke and competitors' products, the company considered a change to the beverage's formula and flavor. In April 1985, The Coca-Cola Company introduced its new formula for Coca-Cola, which became popularly known as "New Coke".
Despite PepsiCo's net sales being nearly double those of Coca-Cola, it has a smaller market capitalization of $243.9 billion compared to Coca-Cola's $306.8 billion.
As of February of 2023, Coca-Cola had a market cap of $256.10 billion whereas Pepsi had a market cap of $241.72 billion. These projections fluctuate. These projections fluctuate. Coke vs Pepsi ...
Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. Dr Pepper just passed Pepsi as the second biggest soda brand
In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. [47] Pepsi bottles in Soviet period style in supermarket in Kyiv, Ukraine. In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once the Cold War ended.
Regular Coke has long been the market share leader and since 2010 Diet Coke is the second most sold soda brand in the U.S., relegating Pepsi to the third position.
In 1993, Coca-Cola re-entered the market, and the three companies competed intensely. Later in the year, Coca-Cola bought the Parle-owned drinks Gold Spot, Limca and Thums Up for $60 million (equivalent to $100 million in 2024). When these were sold to Coca-Cola, Thums Up had a market share of 85 percent in India. [10]
In order to stay competitive and keep its share of the soda market, Coca-Cola began introducing new products. Diet Coke was launched in 1982, and caffeine-free versions of both Coke and Diet Coke ...