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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
Men's full-rise briefs with vertical fly-opening A mannequin wearing women's briefs. Traditional size briefs for both sexes cover the uppermost part of the thigh and extend upward up to (or cover, depending on the design) the navel at the waistband. This style is often referred to as "full rise" or "full cut".
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Jockey: 1876 US US Jolidon: 1993 Romania Romania Kestos: 1925 ceased 1985: UK UK Kiss Me Deadly: 2006 UK Unknown La Perla: 1954 Italy Italy/China La Senza: 1990 ceased 2017: Canada Unknown Lembrassa: 2008 ceased 2017: UK China Leonisa: 1956 Colombia Colombia Lily of France: 1915 US Unknown Lisca: 1955 Slovenia Slovenia Lise Charmel: 1950s ...
The company expanded into women's underwear in the 1920s, and starting in 1931, offered Foundettes, which used an elasticized yarn to produce a combination foundation garment that combined a brassiere and a girdle. [12] Munsingwear was the largest employer of women in the state of Minnesota; at one point, 85% of its 3,000 employees were women. [13]
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