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  2. Friending and following - Wikipedia

    en.wikipedia.org/wiki/Friending_and_following

    Following is a similar concept on other social network services, such as Twitter and Instagram, where a person (follower) chooses to add content from a person or page to their newsfeed. Unlike friending, following is not necessarily mutual, and a person can unfollow (stop following) or block another user at any time without affecting that user ...

  3. Amazon Product Advertising API - Wikipedia

    en.wikipedia.org/wiki/Amazon_Product_Advertising_API

    Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a web service and application programming interface (API) that gives application programmers access to Amazon's product catalog data.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    The buy button can be traced back to a system patented by Amazon in 1997. [25] Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26]

  5. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]

  7. First-mover advantage - Wikipedia

    en.wikipedia.org/wiki/First-mover_advantage

    In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment.First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.

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