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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. [8] The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame. [9]
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
Bundaberg: 2005 25×10 m (82×33 ft) The Barrel is an interpretive visitors' centre, gift and bottle shop for Bundaberg Brewed Drinks, located at 147 Bargara Road. According to a commemorative plaque inside the Barrel, it was opened by Mark Vaile on 18 November 2005. [citation needed] The Big Barramundi Normanton: 1995
The resulting explosion caused a raging inferno within minutes, as the contents of the rum vats fed the flames. There were 63 vats of rum and spirits each containing 10,000 gallons. [ 1 ] This spectacular fire drew a large crowd of spectators and police cordoned off the area due to the intense heat.
The city's culinary culture is highlighted by its annual 'Banquet on the Bridge', [19] and an iconic rum and gin culture with Bundaberg Rum originating in the city. Bundaberg is a popular tourism destination, the city's hinterland includes the historic towns of Childers and Gin Gin , Lake Monduran , Cania Gorge National Park and the ...